Want to understand different parts of Amazon's marketplace? Our Subcategory Explorer can help you do that. It shows you information about different product categories on Amazon.
What is the Subcategory Explorer?
The Subcategory Explorer helps you:
Find profitable areas to sell in
Spot new trends
Understand what your competitors are doing
It does this by showing you data about different product categories on Amazon.
How to Use the Subcategory Explorer
1. Use the Treemap
We have an interactive map that shows all of Amazon's categories. Here's how to use it:
Start with the big categories
Click on a category to see smaller, more specific categories inside it
Keep clicking to find very specific product areas
2. Get Category Data
Want to know more about a specific category?
Find the category in the map
Click the three dots next to its name
This will show you detailed information about that category
3. Use Filters
Once you're looking at a category's data, you can use filters to focus on what's important to you. You can filter by things like:
How much money products in the category make
How many sellers there are
Product prices
4. Get More Details
To learn even more about a category:
Click the three dots next to the category name
You'll see three tabs with more information:
Overview Tab
Shows important information like:
How much of the sales Amazon makes vs. other sellers
How many sellers there are on average
How many brands sell in this category
The average price of products
Brands Tab
Shows the main brands selling in this category. This helps you know who your competitors might be.
Products Tab
Shows the products in this category. You can see which ones are selling well and how they're priced.
Why Use the Subcategory Explorer?
Find good categories to sell in
Understand what's popular on Amazon
See how different categories are doing
Know what your competition is up to