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What data points are available in the Sellers tool?
What data points are available in the Sellers tool?
Updated over a week ago

When you look at sellers on Amazon using ALQEN, you'll see many pieces of information. This guide explains what each piece of information means. Understanding this data can help you learn about different sellers on Amazon.

Column Name

Definition

Seller Column

Shows the seller’s name.

Seller ID Column

Displays a unique code that identifies the seller.

Primary Category Column

Tells you the main category where the seller’s products are listed.

Subcategory Column

Specifies the subcategory where the seller’s products are listed.

Estimated Monthly Revenue Column

Shows how much money the seller is estimated to make each month.

Average Price Column

Displays the average price of the seller’s products.

Percent FBA Column

Tells you the percentage of products that Amazon fulfills for the seller.

Full Brand Coverage Column

Indicates whether the seller completely covers a brand’s products.

Number of ASINS Column

Shows how many ASINs (product identifiers) the seller has.

Top ASINs Count Column

Displays the number of top-performing ASINs the seller has.

Street Column

Shows the street address of the seller.

City Column

Displays the city where the seller is based.

State Column

Tells you the state where the seller is located.

Country Column

Indicates the country where the seller is based.

Zip Code Column

Shows the postal code of the seller’s address.

Business Name Column

Displays the official business name of the seller.

Number of Brands Selling Column

Shows how many different brands the seller offers.

Lifetime Ratings Count Column

Displays the total number of ratings the seller has received overall.

30-day Ratings Count Column

Shows the number of ratings the seller got in the last 30 days.

1 Month Growth Column

Displays the percentage change in the seller’s sales over the last month.

3 Month Growth Column

Shows the percentage change in sales over the last three months.

6 Month Growth Column

Displays the percentage change in sales over the last six months.

12 Month Growth Column

Shows the percentage change in sales over the last twelve months.

1 Month Growth Count Column

Indicates the numeric change in sales over the last month.

6 Month Growth Count Column

Shows the numeric change in sales over the last six months.

Suspended Column

Indicates if the seller is currently suspended.

Suspended Date Column

Shows the date when the seller was suspended.

Started Selling Date Column

Displays the date when the seller started selling on Amazon.

Notes Column

Provides any extra information about the seller.

If you're not sure what something means, you can always ask for help. We want to make sure you can use this information easily in your work.

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