When you use ALQEN to look at products on Amazon, you'll see lots of information. This guide explains what each piece of information means. Knowing this will help you understand products better.
If you're not sure what something means, you can always ask us for help. We want to make sure you can use this information easily.
Column Name | Description |
Product Image | The main picture of the product on its Amazon listing. |
Product Title | The name and key details of the product as shown on Amazon. |
Badges | Special labels like "Best Seller" that Amazon assigns to products. |
ASIN | Amazon's unique 10-character code for identifying a product. |
Parent ASIN | The main ASIN for products with multiple variations. |
BSR | Best Sellers Rank - shows how well a product is selling in its category. |
BSR Increase | How much the product's Best Sellers Rank has changed. |
BSR % Increase | The percentage change in the product's Best Sellers Rank. |
Sales Trend (Parent) | How sales of the main product are changing over time. |
Sales Trend (Variation) | How sales of a specific product variation are changing over time. |
Monthly Units Sold | Estimated number of units sold each month. |
Monthly Units Sold % Increase | Percentage change in estimated monthly sales. |
Estimated Monthly Revenue | Projected monthly income from the product. |
Variation Units Sold | Number of units sold for a specific product variation. |
Variation Revenue | Total income from a specific product variation. |
Variation Count | Number of different versions (like sizes or colors) of the product. |
Price | Current selling price of the product on Amazon. |
Q&A | Number of questions and answers on the product's listing. |
Rating Count | Total number of customer ratings for the product. |
Rating Count Increase | Change in the number of ratings over time. |
Ratings | Average star rating given by customers (out of 5). |
Ratings Rate | How quickly the product is gaining new ratings. |
FBA Gross Margin | Profit left after Amazon's FBA fees and other costs. |
Date Available | When the product first became available on Amazon. |
Number of Sellers | How many sellers are offering this product on Amazon. |
Fulfillment | Whether Amazon (FBA) or the seller (FBM) ships the product. |
BuyBox Seller | The seller currently winning the main "Add to Cart" button. |
BuyBox Seller Region | Where the BuyBox-winning seller is located. |
LQS | Amazon's internal score for supplier and product quality. |
Weight | How much the product weighs. |
Dimension | The size (length, width, height) of the product. |
Shipping Size | Amazon's size category for the product, affecting shipping costs. |
Category | The main product group on Amazon where the item is listed. |
Subcategory | A more specific group within the main category. |
Primary Subcategory | The main subcategory if a product is in multiple. |
Subcategory Rank | The product's sales rank within its specific subcategory. |
Variation Page | The Amazon page showing all versions of the product. |
Amazon In-Stock Rate | Percentage of time Amazon has the product available. |
Out of Stock | Whether the product is currently unavailable due to low inventory. |
Trailing 12 Months | Sales data for the past year. |
1 Month Growth | Percentage change in sales or other metrics over the last month. |
12 Month Growth | Percentage change in sales or other metrics over the last year. |
Launch Date | When the product was first listed on Amazon. |
Child Ratings Count | Number of ratings for a specific product variation. |
Total Ratings Count | Total ratings across all variations of a product. |
Number of FBA Sellers | How many sellers offer this product through Amazon FBA. |
Buy Box Equity | Percentage of time a seller owns the Buy Box for a product. |
Revenue Equity | A seller's share of the total revenue for a product. |
Margin Equity | A seller's share of the total profit margin for a product. |
Product Page Score | Amazon's rating of the product listing's quality and completeness. |
Number of Items | Quantity of items included in one product listing (for multi-packs). |
Model | The manufacturer's model name or number for the product. |
Part Number | The manufacturer's unique identifier for the product. |
Manufacturer | The company that makes the product. |
UPC | Universal Product Code - the product's unique barcode number. |
Notes | Additional information about the product or listing. |
Average Price | The typical selling price of the product over time. |
Variation | A specific version of the product (e.g., a particular color or size). |
Brand | The company or product line name associated with the item. |
Buybox Seller ID | Amazon's unique code for the seller winning the Buy Box. |
Buybox Business Name | The company name of the seller winning the Buy Box. |
Buybox Business Address | The official address of the seller winning the Buy Box. |