AMAZON
What's the rationale?
Profit ($) ≥ $1
Ensures at least some positive profit on each sale.
Ideal for a volume-based approach: small gains, fast flips.
Net Margin (%) ≥ 10%
Sets a basic profitability floor to avoid razor-thin margins.
Commonly cited as a comfortable minimum for quick-turnover items.
ROI (%) ≥ 10%
Sorting by ROI highlights the highest-return deals first.
10% ROI is a practical floor for sellers prioritizing speed over large profit margins.
Amazon Seller Instock Rate (30d) ≤ 30%
Keeps Amazon’s in-stock presence lower, reducing direct competition.
If Amazon dominates the listing beyond ~30%, it’s often harder to win the Buy Box.
Amazon Is Seller
Quickly see if Amazon is on the listing at all, even if not always in stock.
Helps gauge potential competition or buy box share issues.
Average Rating ≥ 4.0
Avoids low-rated items that may trigger more returns or negative feedback.
Keeps overall product quality acceptable.
Sales Rank ≤ 150,000
Focuses on items that sell with reasonable frequency.
Well-suited for quick flips where a high sales velocity is key.
Competitive Sellers ≤ 5
Limits competition to a manageable level for better Buy Box chances.
More than five sellers often means thinner slices of monthly sales.
WALMART
What's the rationale?
Profit ($) ≥ $1
Ensures each sale is profitable, even if margins are small. Walmart sellers often rely on volume to compensate for lower per-unit profit.
Net Margin (%) ≥ 10%
Prevents sellers from taking razor-thin margins that could be wiped out by unexpected fees or price fluctuations.
ROI (%) ≥ 10%
Sorting by ROI (descending) ensures the highest-return products appear first, with a 10% floor to filter out weak deals.
Walmart Buy Box Winner % (30d) ≤ 30%
Ensures Walmart is not dominating the Buy Box, giving third-party sellers a strong chance to win sales.
If Walmart controls the Buy Box more than 30% of the time, third-party sellers typically struggle to compete.
Walmart Is Seller
Helps identify if Walmart itself is on the listing, which can affect pricing and Buy Box control.
Total Offers ≤ 5
Limits competition by filtering out listings with excessive sellers, reducing price wars and Buy Box dilution.
Average Rating ≥ 4.0
High-rated products reduce returns, negative feedback, and order cancellations, improving long-term viability.
Est. Units Sold 30d ≥ 20
Ensures you’re only targeting products with at least 20 sales per month, keeping sales velocity high.